“Branding is endowing products and services with the power of a brand” Kotler & Keller, 2015
Ruby Red Frog is proud to have Andrea Havens, a longtime designer for Gas Monkey projects, as part of our team. Andrea’s expertise, experience, and level of branding expertise can be found at prominent New York agencies, but luckily for us, she has chose Ruby Red Frog as her professional home. Her design expertise, when combined with Ruby Red Frog’s business expertise is ready to serve your branding needs.
Branding can be thought of as giving meaning to a specific company, product, or services. This happens by creating mindshare – that is, inserting awareness of a brand in consumers’ minds as to what the product is and just as importantly, is not. This strategy, created to help consumers quickly identify an organization and its products, is intended to give these consumers a reason to choose their products over competitors.