214-636-4114 info@rubyredfrog.com
Select Page

Typical E-Commerce Scope of Services


First, we’ll meet with you to understand your business, your products, and your customers. Then we’ll set up your account, configure the basic features and help you select a payment gateway and merchant account that works best for you.

Typical Setup Includes:

  • Advice and consultation for setup and information architecture of your new online store
  • Consultation on necessary apps and configuration. Improved product discoverability, performance, and technical SEO implementation through careful configuration
  • Complete store setup including all configuration, shipping options, product information management, advanced Google Analytics setup, and touch point customization.
  • Ability to take payments online for events
  • Content management system so the website content can be easily managed and maintained by your staff


We’ll develop a sitemap that plans out all the pages of your eCommerce site and the product categories.


Good, compelling content for your products is essential. We can pull over your product descriptions from your existing site and create new content for landing pages.

Visual Design

We’ll develop a custom design for your eCommerce store that will enhance your brand and the customer experience (not to mention look AWESOME). We’ll present designs with two rounds of feedback before your final approval. We’ll also design it responsively so the site scales down on mobile devices, making it easy for people to buy regardless of what kind of device they’re using.


We know and understand the eCommerce platform. They often use a coding language which enables us to pull dynamic information and display it however we design. We’ll write the HTML/CSS and test it in a variety of browsers and devices.


Once you’ve tested the eCommerce area and are happy with its functionality, we’ll make the theme live on your website and point your domain over to the new site. Launch time!


Now that everything’s shiny, happy, and ready to roll, we put the power in your hands by training you on how to use your new site.


To complete the work outlined in a typical project scope, we’ll need approximately nine weeks from beginning to end, depending on when we receive feedback at each milestone.



Project kick-off and eCommerce setup


Present Sitemap


Receive Content


Present visual design


Code HTML/CSS templates


Theme Integration


QA Testing and Review


Deployment to live site