Sara Lee Deli is a subsidiary of Tyson Foods, Inc. one of the largest companies (#109) in the United States and #351 on Global 2000 came to Ruby Red Frog by way of The Wilson Group, a prominent Dallas marketing agency, to help them create a new public facing website. The problem we were tasked with was how to let visitors easily compare products across many categories, while also creating a way to let team members easily manage these settings in an intuitive way on the backend. The solution was a custom-built administrative user interface.
Custom Content Management System
Sophisticated Backend Management
We usually start with in-depth research to understand your business needs, then move to wireframes, sitemaps, prototypes, and development. This careful approach may seem overkill, but it goes a long way to assisting you in creating your content.
We fit our timeline to best fit our client needs and resources.
It is vital that someone is an advocate for your customers. We are happy to take on this role, strengthening your message.
Initial market research is a vital part of any project. It insures high user adoption and satisfaction.
We work closely with every one of our clients to insure all goals and other success criteria are met.
The site naturally had to offer visitors a straightforward and streamlined way to find and compare products, recipes, nutritional value, as well as packaging. The site also had to match Sara Lee Deli brand and style guidelines while providing an effective way to manage it all on the backend.
Brand Style Guidelines
Easy Site Management
The backend of the site needed to be easy to manage. So we made sure all admins had control over their experience so they could alter their admin needs according to their specific role.
The site had to meet rigorous. brand guidelines to match all aspects of the Sara Lee Deli brand experience.
The custom CMS was developed in PHP,
Ruby Red Frog is focused on creating a positive and enriching client experience. This means optimal communication by way of well defined processes as well as an array of easy-to-use collaboration tools.
A story in Research
Research is the most important phase of creating your story. It doesn’t matter if you tell your story by way of a website, video, or even a photograph.
A couple weeks of proper research gives your project a rock-solid foundation upon which the months of design and development can be built. Ruby Red Frog takes pride in the depth of research we offer.
There are plenty of numbers to guide you as to how to best engage the marketplace. But these efforts must be ongoing – like a never-ending game of tug-of-war. Because even if you are currently doing a good job of pulling prospective customers to your site, your competition is trying to figure out how to pull even harder. How are your numbers stacking up?
- Q1 2017 Add-To-Cart US Conversion Rates – 2.46%
- Jan 2018 Percentage Chrome Browser Users – 47.7%
- Percent purchase after watching social videos – 64%
Cups Of Coffee
Please check our portfolio page often, because we are always adding newly completed projects. We hope to add your project someday!
Let’s Start Something new
It all starts with “Hello”. So just drop us a line and see if you think we are a good fit. No commitment. We are happy to answer any questions or even give you guidance as to how to approach your project – even if you don’t choose us.