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Web Design


HEMPd.com is a new line of products from Rocky Mountain High Brands, a Dallas-based food, and beverage company. In November 2017, The RMHB came to Ruby Red Frog to assist them in creating a new eCommerce website. The problem we were tasked with was that a compressed timeline of only a couple months to get it done. This project included incorporating a number of payment gateways in order to fulfill orders. The solution was a custom-built WordPress WooCommerce website branded specifically for HEMPd. 

The Basics

Unique Payment Gateways


Trent Robertson
Dan Sturdivant
Michelle Krebsbach


Web Design


We usually start with in-depth research to understand your business needs, then move to wireframes, sitemaps, prototypes, and development. This careful approach may seem overkill, but it goes a long way to assisting you in creating your content.  

Time Management

We fit our timeline to best fit our client needs and resources.

Customer Participation

It is vital that someone is an advocate for your customers. We are happy to take on this role, strengthening your message. 

Market Research

Initial market research is a vital part of any project. It insures high user adoption and satisfaction.

Project Management

We work closely with every one of our clients to insure all goals and other success criteria are met.


The site naturally had to offer visitors a straightforward and streamlined way to find, compare, and purchase products to be delivered by UPS. The site also had to match HEMPd’s new brand and style guidelines while providing an effective way to manage inventory on the backend while communicating with the fulfillment center, with special care taken to integrate numerous payment gateways.


Brand Style Guidelines


Responsive Design


Easy Site Management

Admin Research

The backend of the site needed to be easy to manage. So we made sure all admins had control over their experience so they could alter their admin needs according to their specific role.

Site Redesign

The site had to meet rigorous. brand guidelines to match all aspects of the HEMPd brand experience.

Web Development

WordPress CMS with WooCommerce.

Ruby Red Frog is focused on creating a positive and enriching client experience. This means optimal communication by way of well defined processes as well as an array of easy-to-use collaboration tools.  

A story in Research

Research is the most important phase of creating your story. It doesn’t matter if you tell your story by way of a website, video, or even a photograph. 

A couple weeks of proper research gives your project a rock-solid foundation upon which the months of design and development can be built. Ruby Red Frog takes pride in the depth of research we offer.  

The numbers

There are plenty of numbers to guide you as to how to best engage the marketplace. But these efforts must be ongoing – like a never-ending game of tug-of-war. Because even if you are currently doing a good job of pulling prospective customers to your site, your competition is trying to figure out how to pull even harder. How are your numbers stacking up?

  • Q1 2017 Add-To-Cart US Conversion Rates – 2.46%
  • Jan 2018 Percentage Chrome Browser Users – 47.7%
  • Percent purchase after watching social videos – 64%


Satisfied Clients

Ongoing Projects

Cups Of Coffee

A recent video for Castello Cheese.

Other Recent Works

Please check our portfolio page often, because we are always adding newly completed projects. We hope to add your project someday!

Let’s Start Something new
Say Hello!

It all starts with “Hello”. So just drop us a line and see if you think we are a good fit. No commitment. We are happy to answer any questions or even give you guidance as to how to approach your project – even if you don’t choose us.