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King’s Hawaiian WebSITE


King’s Hawaiian is California-based food company, known chiefly for its Hawaiian Bread. By way of The Wilson Group, a prominent Dallas marketing agency, King’s Hawaiian came to Ruby Red Frog seeking a B2B website.

The problem we were tasked with was how to let visitors (often times these were restaurant owners) easily request King’s Hawaiian promotional products and, by using a web browser, build printable PDF food menus incorporating King’s Hawaiian products. We were also tasked with creating a way to let team members easily manage these components in an intuitive way on the backend.

The solution was a custom-built administrative user interface built with Ruby on Rails.

The Basics

Custom Content Management System
Drag-and-Drop PDF Menu Maker
Sophisticated Backend Management
Responsive Design


Web Design


Trent Robertson
Gary Kaplow
Carly O’Meara


We usually start with in-depth research to understand your business needs, then move to wireframes, sitemaps, prototypes, and development. This careful approach may seem overkill, but it goes a long way to assisting you in creating your content.  

Time Management

We fit our timeline to best fit our client needs and resources.

Customer Participation

It is vital that someone is an advocate for your customers. We are happy to take on this role, strengthening your message. 

Market Research

Initial market research is a vital part of any project. It insures high user adoption and satisfaction.

Project Management

We work closely with every one of our clients to insure all goals and other success criteria are met.

Admin Research

The backend of the site needed to be easy to manage. So we made sure all admins had control over their experience so they could alter their admin needs according to their specific role.


Site Redesign

The site had to meet rigorous. brand guidelines to match all aspects of the brand experience.

Web Development

The custom CMS was developed in Ruby on Rails, PHP, SQL, JavaScript, CSS, HTML.