Web Design
Morgan Photo WEBSITE
Our Process
Mike Morgan Photography, Inc., an outstanding Dallas-based photographer with an international clientele list, has been creating unique and successful images for print advertising, websites and corporate communications for over twenty years. The problem we were tasked with was how to let visitors easily view Mike’s vibrant and evocative work in an engaging way, with the goal of contacting him. The solution was a custom-built WordPress theme.
The Basics
WordPress Content Management System
Large format slideshow
Responsive Design
Team
Trent Robertson
Gary Kaplow
Categories
Web Design
Branding
Workflow
We usually start with in-depth research to understand your business needs, then move to wireframes, sitemaps, prototypes, and development. This careful approach may seem overkill, but it goes a long way to assisting you in creating your content.
Time Management
We fit our timeline to best fit our client needs and resources.
Customer Participation
It is vital that someone is an advocate for your customers. We are happy to take on this role, strengthening your message.
Market Research
Initial market research is a vital part of any project. It insures high user adoption and satisfaction.
Project Management
We work closely with every one of our clients to insure all goals and other success criteria are met.
DESCRIPTION
The site naturally had to offer visitors a straightforward and streamlined way to view Mike’s photos. The site also had to match his brand and style guidelines while providing an effective way to manage it all on the backend. The site was
Brand Style Guidelines
Responsive Design
Easy Site Management


Admin Research
The backend of the site needed to be easy to manage. So we made sure all admins had control over their experience so they could alter their admin needs according to their specific role.
Site Redesign
The site had to meet rigorous. brand guidelines to match all aspects of the Mike’s brand experience.
Web Development
WordPress
Ruby Red Frog is focused on creating a positive and enriching client experience. This means optimal communication by way of well defined processes as well as an array of easy-to-use collaboration tools.




A story in Research
Research is the most important phase of creating your story. It doesn’t matter if you tell your story by way of a website, video, or even a photograph.
A couple weeks of proper research gives your project a rock-solid foundation upon which the months of design and development can be built. Ruby Red Frog takes pride in the depth of research we offer.
The numbers
There are plenty of numbers to guide you as to how to best engage the marketplace. But these efforts must be ongoing – like a never-ending game of tug-of-war. Because even if you are currently doing a good job of pulling prospective customers to your site, your competition is trying to figure out how to pull even harder. How are your numbers stacking up?
- Q1 2017 Add-To-Cart US Conversion Rates – 2.46%
- Jan 2018 Percentage Chrome Browser Users – 47.7%
- Percent purchase after watching social videos – 64%
Projects
Satisfied Clients
Ongoing Projects
Cups Of Coffee
Please check our portfolio page often, because we are always adding newly completed projects. We hope to add your project someday!
Let’s Start Something new
Say Hello!
It all starts with “Hello”. So just drop us a line and see if you think we are a good fit. No commitment. We are happy to answer any questions or even give you guidance as to how to approach your project – even if you don’t choose us.