Three Types of SEO
Off-Site SEO
On-Page SEO
The look and feel of your new video should reinforce your brand. This is often achieved by creating emotional appeals, that reinforce awareness, and positive associations. The messaging should start the process of changing behavior, so that visitors do more than visit, they take action.
Technical SEO
Technical SEO is all about the structure, code, and functionality of your website.
It includes strategies to improve a site’s backend structure and organization. Good technical SEO improves a site’s readability score, which sets up a good user experience, and raising the site’s overall quality.
Typical Categories that Involve SEO
We’ll set up your account, configure the basic features and discuss a SEO approach that works best for your business.
Site speed
The powers that be want your site to be fast! that means an optimized user experience, which should translate into more revenue and rewards for the site.
Mobile Friendliness
Most have heard of these terms: mobile friendly, responsive. It means providing an online experience that seamlessly moves to a mobile platform.
Indexing
Indexing refers to getting your web pages indexed by Google & other search engines. A search engine will crawl your website in search of content to add to its index.
Crawlability
When Google crawls your website, it’ll read it and its content is saved in the index. So it has to be easy to crawl according to Google’s algorithm.
Site Architecture
Great site architecture is all about making it easy for users to move about your site in a rewarding way. It’s about getting the best, most relevant content in front of users and reducing the number of times they have to click to find it.
Structured Data
Structured data is added directly to a page’s HTML markup. Search engines use structured data to generate rich snippets, which are small pieces of information that will then appear in search results.