The first step is to thoroughly understand your business, your business goals, your customers and their expectations and behavior, as well as how your website factors into it. We’ll also look at the competitive landscape to establish context and benchmarks for how your site should function; seeking out opportunities as we go. This stage will give us the foundation for moving forward with just the right strategy, as well as recommendations for the design and development of your new responsive website. We have already started this process, as you can see from this proposal, however, however there is much more to be done once this project is approved.

Once we’re armed with the information gathered from Research, we’ll set to work sketching the look-and-feel of the site, the interface layouts for 3-5 different views, including the home page, landing pages, sub page, the blog template, and any additional pages as needed. These designs will be ported into a prototype, which for all intensive purposes, will appear to be a fully functioning website. This prototype will give you a crystal clear preview of what we are building, as well as a platform for design feedback. Next we’ll design high-fidelity comps that show what the final designs will look like on desktop, tablet, and smart-phone screen sizes, providing up to two rounds of revisions on the design.